Scentopia - Strategic Transformation For Global Expansion

Business Ambitions and Challenges

JETAIME PERFUMERY PTE. LTD., under its brand Scentopia, aims to transition from a successful single-site, experience-based high fragrance provider into a scalable, digitally-enabled lifestyle and franchise-ready brand.

However; its road to realizing their goals are met with key challenges:

Scaling Limitations: Current systems and processes are single-location focused and non-replicable.
Operational Inefficiencies: Manual, facilitator-heavy workflows reduce capacity and margin.
Data Gaps: Limited personalization, automation, and analytics due to disconnected systems.
Tech Infrastructure: Fragmented tools with no unified ERP or franchise management visibility.
Workforce Readiness: Low digital literacy and lack of in-house IT capacity

Activities

8C8 served as Scentopia’s transformation advisor, guiding them from a single-outlet concept to a franchise-ready business.

We conducted strategy workshops and 1:1 sessions with the founder and ops team to that align digital capabilities with growth goals which included:

Redefining the current customer and staff experience, identifying manual touchpoints, operational inefficiencies, and process gaps that could hinder scale and realigning them for Digitalisation while ensure Experience is kept. (i.e Fields)
Built a 3–5 year transformation Strategic plan that future-proofs operations, avoids vendor lock-in, and enables flexibility as the franchise model matures.
Testing the feasibility of franchising by the provisioned Strategy through simulation exercises, assessing readiness from a technology, workforce, and customer experience lens.
Shortlisting, validating and risk assessing alongside providing execution oversight of selected fit for purpose vendors and validating against the 3–5 year plan.
This groundwork allowed Scentopia to confidently proceed with their retail and digital transformation—anchored in business value, operational realism, and long-term scalability.

Outcomes

Enterprise Transformation
- Customer Experience: 100% avatar-guided journeys; 80%+ customer data capture; 20–30% repeat order potential – Customer onsite experience enhanced.
- Efficiency:Up to 50% reduction in manual tasks; 30–50% faster service time; 25% fewer stockouts due to better analytics and prediction.
- Franchise Readiness: Supports multi-outlet management; 100% digital SOP compliance; Enables regional franchise rollout.
- Data & Insights: >90% visitor profiling rate; Dashboards reduce reporting time by consolidation of data across platforms – both internal and external data.
- Future-Proofing: Low code focus allows for 70% reduction in external IT reliance; System supports adaptive growth and customization

Workforce Transformation
- Digital Uplift:
  - SOPs updated to integrate new tools and dashboards, fostering data-informed decisions.
  - Staff trained across 5 modules (CRM, Inventory, Customer Data, Sales, Franchise Ops) – Fucntional and Application level.
- Role Redesign:
  - Staff enabled to take on strategic hybrid roles; groundwork for Career Development Plans (CDPs) in place
  - Current team upskilled to manage analytics, franchisee support, and digital workflows.
- Continuous improvement and feedback loop embedded into the workforce using new tools and reports.
  - 1 trial environment, Quarterly adoption surveys (Year 1), ongoing support for optimization.